This article is about the myths of email marketing. There are a lot of pseudo-specialists in email marketing who predicate some wrong things based on personal considerations, commerce interests or some subject reasons. That’s why here we will reveal some real concepts about it.
If Internet would have been in ancient Rome:
- The most browsered video would have been a record of volcanic eruption in Pompeii in 79 B.C.;
Atilla would have his own page in Facebook and everybody would agree to become his friend;
- The gladiator.name domain would have been sold for record sum of millions of denarius;
The most popular query in Google would have been “Naked Cleopatra”;
Roman companies would place orders for cheap Mesopotamian outsourcers.
Many people who want to practice email marketing think about one thing: “Where to start?” In this case we can suggest them two solutions. In the first case, if you’ve got database of clients and subscribers, you can immediately start sending direct newsletters. In the second case, if you have no database, you should start to create it. Collect email addresses of your clients and users who subscribed for newsletter on your site.
Nowadays one of the most popular Content Management Systems (CMS) – is WordPress. It is an open source CMS, which allows web masters to adjust the code of all elements of the site. And the numerous widgets do all coding job for people, so it doesn’t require excellent programming skills. Usually it is used to build blogs, but very often people create corporate web sites based on WordPress as well. Its plugin architecture makes this CMS the best tool to create a professional web resource.
If you have created a WordPress site and now want to embed a contact form or any other web form in it, you may use PHPForms.net service to build a customized WordPress contact form that will suit your web resource. Let’s consider the process of contact form integration in WordPress site.
Everyone knows what web forms are and they are becoming a part of users’ daily online interaction. People begin to understand that a professional and successful web site must have online forms. Registration form, login form, contact form, subscription form, file upload form and many others must fully satisfy visitors of the site and be maximally understandable and easy to use. Especially it is important for commercial sites because their profit depends on the order form the customers have to fill in.
Default web forms look unprofessional and unshaped. Today web design requires all elements be in one style and have the same design, so it is very advisable to customise the web forms on your site.
To allow users upload files of different types can be very useful. The basic idea of upload form is to let users upload a file from their local personal computer to the server. It doesn’t require any special knowledge from a user to do that, and he may do it in several clicks.
Nowadays many web sites use file upload form. For example in the most of profiles users can have user icon. So they find the appropriate picture in their PC and then with the help of file upload field they upload it to their profile on the web site. Continue reading
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You went overboard with email marketing if…
There are alt tags under photos instead of inscriptions to them in your wedding album;
You send two post cards on Christmas. One – is simple text, another is colorful with pictures;
You cannot read text having with length of more than 600 pixels;
If you compose a list of products you need to buy in supermarket, the most important of them are written in top left corner;
You know 20 different ways to describe something free without using the word “free”; Continue reading
There is a great amount of sites, articles and newsletters that give their own advices about how to make newsletters mailing effective. Often people suggest wrong methods of newsletter optimization. In this article we describe several unsuccessful examples of newsletter optimization.
This article is devoted to the most significant things about email marketing.
- It is very important to have in mailing list only addresses confirmed by owners as for receiving messages from you.
- It is desired to have field for email input on the majority of forms at your web site. It is important for quick increment of mailing list.
If you buy RSS advertisement but it doesn’t give necessary effect, try to place form for subscription at advertising page. So, you can get direct contact with potential client.
Sometimes the form “Recommend to friends” or contact form give good results. Email contacts are never extra, and it may bring additional traffic to site.
- It is important to make your mailing list personalized. It is necessary to know person’s name for calling him directly and arousing a lot of trust. The person is sure that if he is called by name, he is known and this letter is not accident.
Sending email newsletters may be quite legal, but you can get into SPAM lists in some servers. Very often the reason is pressing SPAM button by newsletter receiver. When this letter is transferred to appropriate folder, your email address goes to black list.
It is quite easy to avoid this problem. Here are 10 simple and clear advices:
New technology or new tool?
Qualitative online researches are not always able to substitute in-site focus groups. It should be considered as a tool for performance of researches of specified type that are very difficult or impossible to be realized in another way or when face-to-face communication is not important.
But online qualitative method has some characteristics that don’t only make it differ from traditional focus groups and deep interviews, but also give researchers new tool for search of consumer in-sites at the century of digital communication and data transfer technologies.
When the time for making a decision is limited and competition becomes tougher, operative acquisition of reliable information becomes more important. This fact is a reason of rapid development of online researches in advanced countries during last 10 years. So, now about 50% of all marketing researches in USA, Japan and Australia are performed via Internet. In Europe the percent is lower but it is constantly increasing.
All of us want to increase sales, attract new consumers and open new markets. Often our existing products have enough reserves to do this, but we are not always able to reveal them. In this case we want to understand how people use certain goods or services, what difficulties and problems they have for solution of which they are ready to pay. Also it is important to understand their hidden motives when it comes to the choice and the reason of different sale indexes of similar goods. One of ways to determine these reasons is performance of so-called searching research. This research type includes, for example, focus groups and deep interviews.
Global change of market research always takes place in the world. The approach is changing from researches representing territories to researches representing groups of people with specified life style and particularities of consumption. The amount of companies defining their aim by the whole set of parameters besides sex, age and place of residence is increasing. It becomes ineffective to poll representatives of complex target groups by traditional methods in the context of terms and costs. On-line researches using access-panels succeed domestic and phone polling because online methods allow to screen tens of thousands of consumers during several days and select just the target audience.
Richard Clayton, the employee of computer laboratory of Cambridge University, found out the relationship between email name and amount of SPAM coming to it. During investigation Clayton determined that email addresses beginning with first letters of alphabet are more often target for SPAM than the ones beginning with letters standing at the end of alphabet.
Having analyzed received results and the journal of email transmission of users of one of the biggest British Internet providers “Demon Internet”, specialists determined the SPAM volume in mail boxes of users having addresses beginning with “A” may reach 35%.
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Sending email newsletters is a great way to promote and stimulate sales. How can its effectiveness be evaluated? As for banner or context advertising it is easier: you can look at the number of passes to site and the number of sales. After that you calculate conversion on the base of this data, and that’s all!
How can we evaluate effectiveness of email newsletter? How can we evaluate feedback of some advertising block if all blocks were started approximately at the same time but in different email newsletters?
There are quite simple decisions of this complex question:
1) When you place a link in the letter you can add some additional parameter to it. You can add unique parameter for each separate newsletter. For calculation of statistics of references amount to some URL, you can place special script on your site. Is it simple? No, it isn’t.
Direct mail had existed for a long time before Internet has appeared. In some period it was one of main advertising methods.
Nowadays its significance decreased because of competition with other advertising methods, such as TV, Internet, external advertising. Nevertheless we often find free newspapers, brochures, booklets, catalogs, leaflets while checking post box. It means that direct mail didn’t lose its value and advertisers still see great potential in it because direct mail is not cheap and its cost is much more higher than the cost of email marketing.
Last week we were contacted by guys from PartyHitz Radio, a popular Internet radio with Australian background. After considerable research they luckily discovered PHP Forms that turned out to be a perfect solution for their projectible online service called Song Request.
We gladly provided PartyHitz Radio Team with our software and all-round support. This was such an exciting experience that they decided to let the world know about it! That’s what PHPForms’s first time on the air sounds like: