Category Archives: Email Marketing

Effective Email Notifications

Email marketing is not limited by email newsletters. This area is polyhedral, and there is a great number tiny details. Some of them are discussed in this article. Every day we receive a big number of email notifications and often … Continue reading

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Global Facts About E-mail Newsletters

In this article we offer you the most interesting facts about email newsletters. Some of these figures surprise, some of them delight, and some of them disappoint: About 11,2% of letters are opened by receivers; decrement in relation to the … Continue reading

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How May Email Newsletter be Failed!?

There is a great number of sites, articles and newsletters that give recommendations of how to enhance the effectiveness of email marketing. It happens very often that people suggest really wrong methods of email marketing optimization. Today we’ll consider this … Continue reading

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5 Advices of How to Enhance Newsletter’s Effectiveness

The most evident way to increase effectiveness of email newsletter is to conduct experiments on narrow groups of receivers for further analysis of results. Either you’ll get large amount of opened letters and clicked links or vice versa. And on … Continue reading

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Answers to Questions about Email Marketing

Here are answers on some frequently asked questions.

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Can Email Newsletters Do Harm?

There are some cases when email newsletter may do harm. Main one is sending SPAM newsletters. When users did not give initial agreement to receive newsletters, and you send non-authorized newsletter on behalf of your company using corporate style, it … Continue reading

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E-mail Marketing Myths

This article is about the myths of email marketing. There are a lot of pseudo-specialists in email marketing who predicate some wrong things based on personal considerations, commerce interests or some subject reasons. That’s why here we will reveal some … Continue reading

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Humor about Email Marketing

In this article you will find some jokes about email marketing. If Internet would have been in ancient Rome: The most browsered video would have been a record of volcanic eruption in Pompeii in 79 B.C.; Atilla would have his … Continue reading

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Email Marketing. Where to Start?

Many people who want to practice email marketing think about one thing: “Where to start?” In this case we can suggest them two solutions. In the first case, if you’ve got database of clients and subscribers, you can immediately start … Continue reading

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You Went Overboard With Email Marketing If

You went overboard with email marketing if… There are alt tags under photos instead of inscriptions to them in your wedding album; You send two post cards on Christmas. One – is simple text, another is colorful with pictures; You … Continue reading

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How Can Newsletter Mailing Be Failed

There is a great amount of sites, articles and newsletters that give their own advices about how to make newsletters mailing effective. Often people suggest wrong methods of newsletter optimization. In this article we describe several unsuccessful examples of newsletter … Continue reading

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Email Marketing. Focus on Main Things

This article is devoted to the most significant things about email marketing.   Building of mailing list: It is very important to have in mailing list only addresses confirmed by owners as for receiving messages from you. It is desired … Continue reading

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10 Ways to Avoid SPAM Button

Sending email newsletters may be quite legal, but you can get into SPAM lists in some servers. Very often the reason is pressing SPAM button by newsletter receiver. When this letter is transferred to appropriate folder, your email address goes … Continue reading

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Email Marketing – Not Everything is Evident

Here are some interesting facts got from analysis of newsletters. Richard Clayton, the employee of computer laboratory of Cambridge University, found out the relationship between email name and amount of SPAM coming to it. During investigation Clayton determined that email … Continue reading

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How to Evaluate the Effectiveness of Email Marketing

Sending email newsletters is a great way to promote and stimulate sales. How can its effectiveness be evaluated? As for banner or context advertising it is easier: you can look at the number of passes to site and the number … Continue reading

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Direct Mail

Direct mail had existed for a long time before Internet has appeared. In some period it was one of main advertising methods. Nowadays its significance decreased because of competition with other advertising methods, such as TV, Internet, external advertising. Nevertheless … Continue reading

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Sales Stimulation: 5 Marketing Tricks

Today we’ll tell you about some marketing actions and tricks used for sales stimulation:  

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How to Increase Sales of Software

This article is devoted to sales and promotion of software. Sales and promotion of software is analogical with sales and promotion of any other good in the Internet. When potential client loads software we ask his email address by default. … Continue reading

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Email Marketing vs SPAM. What is the Difference?

Many people constantly mix concepts of SPAM and email marketing. Some people think they are the same and consider email marketing as SPAM. Now we’ll explain the difference.

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Email Marketing: Typical Mistakes of Effectiveness Estimation

The first thing we pay attention to while evaluating the effectiveness of email marketing is amount of delivered messages. The difference between amount of sent messages and amount of messages that didn’t find addressee and returned with an error. But … Continue reading

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